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Dodge, Ram, Jeep, Chrysler dealership in St. Bernard, Nova Scotia. We love trucks and have a great inventory of used vehicles from all major manufacturers. Follow us, we'll keep you entertained with the latest truck/auto news, vehicle listings and some great images with an Eastcoast slant (that you won't find anywhere else).

Clare Dodge
# 3640 Highway #1
St. Bernard, Nova Scotia
call: 902 837 5171
(and we are open Saturdays)

See our inventory of new and used vehicles at:

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I chose to do the 2013 Dodge Durango commercials that included Will Ferrell dressed like Ron Burgundy as my form of branded entertainment. When the Dodge Durango was released, it wasn’t a must buy in most consumers eyes, but by adding the name of Ron Burgundy it ended up changing things for Dodge. Surprisingly, this form of branded entertainment worked so well that it raised Durango’s sales by almost 40% this past year, and generated more than 21 million views. This relates to the article by Cynthia B. Meyers because she talks about branded entertainment as one way advertisers are responding to viewing trends. In this case, using famous actors or athletes in commercials is becoming a more popular tool for advertisement.

The Ron Burgundy success story at Dodge.

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